They say the road less taken is the hardest path. For me, it was the only path I would ever choose.

Hi, I’m Vinita. The founder and designer at Callista By Vinita. I’ve always been an ardent fan of individual freedom and inclined towards creativity from a very young age. The right to choose your own path, shape your own destiny; be the hero of your own story. That was why I left a successful and comfortable corporate career behind to embark on my own dream of being a Jewelry Designer.

In 2010, I pursued a degree in Jewelry Design, a first step towards my passion and moved to the United States with my husband and son. I enhanced my existing knowledge of the world of design, jewelry and gemology by adding further credentials to my resume from the Gemological Institute of America, and the New York Jewelry Design Institute. Today, I bring to you the fruit of my learnings and labor in the form of Callista By Vinita which stands for originality, individuality and beauty.

I believe that true beauty comes from empowered women who embrace their own raw individuality. Like the fine cut of a gorgeous gemstone. I bring to you jewelry that embraces all your flaws and perfections and brings out your inner diva.

“Be the star of your own show” you like to stand out from the crowd, not because you like attention, just you didn’t want to be like everyone else. Normal is boring. So why wear jewelry that is normal and boring?